Ardega Nursery Distribution has announced the appointment of MI PR Global as the agency to handle all its external communications. MI PR Global will aim to raise the profile of key new product lines for 2016, alongside Ardega’s best-selling ranges from existing suppliers. Although established in the nursery sector for more than 10 years, with a strong representation portfolio, this is the first time the company has utilised external services across trade marketing, PR and social media.
MI PR Global will support Ardega at key trade and consumer shows as well as with the planning and execution of consumer PR and social media campaigns.
Ardega, who specialise in the distribution of new and innovative products in the UK, has tasked MI PR Global to focus on a number of its key lines, as well as two new brand agreements which will be announced this year.
“We’re thrilled about our new partnership with Ardega and delighted to be working with such innovative products, whilst utilising our consumer PR, social media and industry expertise,” said Kirsty Barr, Director at MI PR Global.
“When we met with MI PR Global the team were full of enthusiasm, and seemed to really understand what we are trying to achieve as a company. We are excited to be working with them, and look forward to the changes they will bring,” added Nick Hampton, Director at Ardega.